New and Improved!
Advertising in America fascinates me. It also ticks me off. We live in a society of "new and improved." Everything is better. Everything is upgraded. Everything is refined. But when you think about it, what does "new and improved" really say to you? Well, in my world, when a manufacturer comes out with a "new and improved" product, it is something of a mea culpa: a confession that their product really wasn't very good to begin with... We know it sucked before, but now it's better! Now it's improved! No, really, it is ! So with this in mind, I put on my pajamas and went to my favorite store, Wal-Mart, to check out the latest advertising gimmicks. Here's what I found. All of us should be just a little irked when we see this: Orville Redenbacher's Smartpop! popcorn; NEW and improved. It no longer has saturated fat, which means your arteries will clog less quickly than before. Bleach is bleach, right? It tak...